by kasi | Jan 23, 2011 | Marketing
Micro environment The environment factors that can be influenced and controlled by the organization is called micro environment factors which includes customers, employees, suppliers, share holders, media and competitors. Customers Customers is the end user of company...
by kasi | Jan 22, 2011 | Marketing
There are five different type of marketing concepts namely production concept, product concept, selling concept, marketing concept and societal marketing concept. Production Concept The production concept is one of the old philosophies of marketing which guides the...
by kasi | Jan 16, 2011 | Marketing
As name suggest production concept focuses on manufacturing more products to achieve the management objective of low price per unit. This concept says that consumers will buy the products if their availability in the market is high at lower price means product...
by kasi | Jan 16, 2011 | Marketing
According to the selling concept consumers will not buy company enough products and services until someone push,approach or educate them to buy products available in company product portfolio. The company personnel approach consumers to buy products are called...
by kasi | Jan 15, 2011 | Marketing
The product concept is one of the oldest concepts in marketing. According to this concept people will buy the products and services offered by the company as far as it have better in quality and features. Marketing managers keep working on products to make it better...
