by kasi | Sep 8, 2014 | Marketing Plan
The Marketing plan of Colgate aims to address all the important areas that carefully identifies and elaborates as how the company has evolved as a brand and differentiates its product line all across the globe. The Colgate Palmolive Company, which is headquartered in...
by kasi | Aug 30, 2014 | Marketing Plan
Marketing plan of Burger King outlines its overall marketing efforts. EXECUTIVE SUMMARY The world’s one of the leading hamburger chain was founded in 1953.The company have been operating in over 70 countries and 90% are privately owned franchises.This executive...
by kasi | Aug 27, 2014 | Marketing Plan
The marketing plan has been made to understand the efforts of the BMW Company as how their brand has been ingrained in the minds of its customers. Executive Summary In 1913, a company named Bayeriche Motoren Werk (BMW) was established in Germany who used to...
by kasi | Sep 24, 2013 | Marketing
What is Enlightened Marketing ? The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the...
by kasi | Sep 24, 2013 | Marketing
Whether a company is a market leader, challenger, follower or niche, it has to closely keep an eye on its competitors and what competitive strategy they follow. A company should keep adapting its strategy according to the fast challenging technology oriented...
