Consumer Attitude Formation and Change

The way a consumer feel about the brand reflects his attitude towards that brand. Attitude describes the way the consumer process information encompassing both cognition and emotions that ultimately affect the buying decision. It basically represents the summarize...

Consumer Perception

“The world is as you perceive it” we all would have come across this phrase. Perception is way that one selects, organizes and interprets the stimuli into meaningful and coherent picture of the world (Schiffman Kanuk). It is attaining awareness of sensory information...

Basis for Segmenting Business Market

Segmenting a business market means dividing the market into different homogenous groups of companies. Such organizations are considered as one segment and are catered according to their needs. The organization has to make sure that the segment they identify is...

Forcing Shaping Organizational Behavior

Organizations make purchases in order to get their business needs and wants fulfilled. Business literature reveals long-term interests in the conflicts and number of paradoxes in commercial buying. Purchase choices are apparently dependent upon the way the...

Creating Strategies in High Technology Industries

In this era of science and its widely accepted and acknowledged technology along with its inventions, large scale modified industries has begun to create strategies that involve the use the scientific information and knowledge to make its underlying procedures of...
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