by kasi | Jun 7, 2018 | Brand Equity of Companies
Brand equity is the commercial value of the brand. It is related with vast knowledge, customer loyalty, and the market percentage secured by the company. Brand equity has following five components:Brand Awareness Rolex is the leading luxury watch brand and it is...
by kasi | Jun 7, 2018 | Brand Equity of Companies
Any product’s commercial value that is derived from the consumer perception of the brand name is known as brand equity. It is positive as well as the negative value of the brand’s product. There are five components of the band equity, and these are:• Brand Awareness •...
by kasi | Jun 3, 2018 | Marketing Mix
Google is American international technology corporation that provides Internet-related services which include a search engine, cloud computing, online advertising technology, hardware, and software. Sergey Brin and Larry Page in 1998 founded Google. The marketing mix...
by kasi | Jun 3, 2018 | Marketing Mix
Today, we are going to discuss the marketing mix of Gucci in this article. The marketing mix of Gucci will involve all the P’s that build up Gucci as a brand globally. Gucci has been in the market for a long time now. It has dominated the global fashion market by...
by kasi | Jun 3, 2018 | Marketing Mix
Adidas is one of the top and most famous brands in footwear and sports market. It has seen major rise and fall in its market share. It was established in 1936, and considered as the oldest brand of footwear in the world. Even though, it is old but always try to bring...
