by kasi | Feb 10, 2019 | Marketing Mix
Britannia Industry Limited- BIL is the market leader of the biscuit and bakery in Indian market, and its marketing mix discusses its multiple strategies for achieving this position. It is established in 1918, secured itself in the highly competitive market and...
by kasi | Jun 10, 2018 | Brand Equity of Companies
Brand AwarenessBritannia is one of the largest company in India, deals in dairy and bakery products. It is the leader of biscuit manufacturing in India, with having almost 35% of market share. It is ranked among top ten most trusted brands (Bureau, 2017). It worked on...
