by kasi | Oct 2, 2010 | Marketing
Despite of the increasing use of the term “integrated marketing communications” by both, the practitioners and the academics in recent years, there is little agreement on what term actually means. According to a recent view, at least two related ideas are involved:-...
by kasi | Sep 30, 2010 | Marketing
The marketing concept has now changed dramatically over the last few decades, and recently the focus has increasingly moved to the customers (versus products and selling) marketing globally and the various technological issues that have an impact on the market. In...
by kasi | Aug 14, 2010 | Marketing
According to a definition, a brand is a "A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”. (The American Marketing...
by kasi | Aug 14, 2010 | Marketing
According to Philip Kotler; “Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.” While considering the positioning strategies, the seven approaches to positioning strategy are clarified;...
by kasi | Aug 14, 2010 | Marketing
Potential market targeting, after the market segmentation is included within the ‘marketing strategy’, where the segmentation focuses on the best identification of the potential market by dividing the market in terms of distinct behaviors, needs, characteristics etc,...
by kasi | Aug 12, 2010 | Marketing
Positioning can be defined as a foundation upon which all other marketing mix decisions are built. Moreover, it involves a decision to emphasize or highlight certain aspects of a brand, so positioning is not what you do to the product, but is how you influence the...
