Distribution Strategies

Distribution or ‘place’ is one of the four known Ps of the marketing mix – refers to activities of organization through which the product or a service moves on to the next organization (i.e. made available for the user for consumption). The companies need to decide on...

Types of Distribution Channels

Distribution is amongst the four other known aspects of marketing. A distribution business is the middleman between the manufacturer and the retailer or (usually) in commercial or industrial, the business customer. After being manufactured by a supplier/factory, a...

Integrated Marketing Communication

Despite of the increasing use of the term “integrated marketing communications” by both, the practitioners and the academics in recent years, there is little agreement on what term actually means. According to a recent view, at least two related ideas are involved:-...

Marketing Challenges of 21st Century

The marketing concept has now changed dramatically over the last few decades, and recently the focus has increasingly moved to the customers (versus products and selling) marketing globally and the various technological issues that have an impact on the market. In...

Branding

According to a definition, a brand is a “A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”. (The American Marketing...

Product Positioning

According to Philip Kotler; “Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.” While considering the positioning strategies, the seven approaches to positioning strategy are clarified;...
Copy Protected by Chetan's WP-Copyprotect.

Pin It on Pinterest