by kasi | May 29, 2018 | Marketing Mix
Dove is a personal care company and a subsidiary of Unilever. It belongs to the FMCG section and, launched in the UK in 1955. Dove targets men and women of different age groups and, they look at this brand as a high-end brand. It is considered as the most trusted...
by kasi | Feb 22, 2017 | BCG Matrix
The Boston Consulting Group (BCG) Matrix is used in analyzing the various products being sold by manufacturers. The market share, potential for growth and annual sales are taken into consideration. Coca-Cola is a multinational company that has been operating for over...
by kasi | Dec 5, 2015 | PESTEL Analysis
The fertilizer industry PEST analysis give analysis of external factors; Political, Legal, Economical and Technological. Each factor could has positive and negative impact on the industry. Thus, it’s important for the companies operating within this industry should...
by kasi | Dec 1, 2015 | PESTEL Analysis
Apple is among the fastest growing company that has made itself a recognizable consumer name for electronics and gadgets. Investors have always looked forward for investing in Apple due to its strong revenue and high return on investment. Started operating as a...
by kasi | Oct 4, 2015 | SWOT Analysis
COACH is the US based leading leather Goods Company, which is involved in the production of handbags for women, luggage, wallets, briefcases, watches, briefcases, footwear and many products for both men and women. This fashion brand has also introduced some luxury...
by kasi | Sep 24, 2013 | Marketing
What is Enlightened Marketing ? The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the...
