Brand Associations
The Tata Group has established and funded several educational, research, cultural institutes in India. Some of the institutes are Tata Football Academy, Tata Memorial Hospital, and The Energy and Resources Institute. The Tata Group has received the Carnegie Medal of Philanthropy award in 2007. The Tata Group has provided the donation of $50 million to the Harvard Business School to build an academic and residential building on Boston’s campus. The new building is known as Tata Hall and gets used for the institute’s education programs.
Brand Awareness
The Tata Group does not promote itself directly. The companies under the Tata Group popularize themselves under the individual marketing plans. Companies like Tata Motors and Tata Steel uses print media and TV advertisements extensively. All companies under Tata Group are unique and functions independently. Therefore, their pricing strategies are individual company decisions as they all face different economic factors, scale, capital, etc. Its consumer products are known to employ celebrities for the promotion like that of Taj Hotels, Titan, etc.
Brand Loyalty
The Tata Group is one of the top conglomerates in India and is present in over 85 countries. Tata Group has many companies under it and, every single company enjoys a strong customer base. The customers of Titan have a strong sense of trust and loyalty towards it. The company has also been voted several times for the Most Admired Consumer Durable Brand category. Eight O’ Clock, America’s original gourmet coffee joined Tata Global Beverages in 2006. It has the highest customer loyalty and is the 5th largest coffee brand in the U.S. Tata Group always gets admired for the service it offers in different fields and, has grown to a large scale globally to provide more services.
Brand Assets
The Tata Group is an Indian international conglomerate holding organization, headquartered in Mumbai, India. Its parent company is Tata Sons and was founded in 1868 by Jamsetji. As per 2017 results, total assets of the company were $126 billion. The Tata Group is a holding company of over hundred companies that serve entirely different domains. Some major Tata companies and subsidiaries are Tata Motors, Tata Steel, Tata Consultancy Services, Tata Chemicals, Tata Power, Tata Coffee, Tata Communications, Tata Teleservices, Tata Interactive Systems, Tata Sky, Tanishq, Taj Air, Tata Global Beverages, Titan, and Taj Hotels.
Brand Elements
The Tata Group is India’s largest holding company offering services in various fields and has numerous notable companies under it. The name Tata is synonymous with trust and firmness. Wolff Olins, a famous London-based consultancy firm designed the logo for the Tata Group. This logo forms a T which also depicts a tree of trust under which people can seek shelter or a fountain of knowledge and the word mark TATA on the bottom. The logo has a combination of blue and white colors which represents prosperity, strength, and reliability of the company. This company is committed to improving the quality of life of the communities they serve.