Impulse Buying Behavior

Impulse buying is a phenomenon that is widely recognized in the Western part of the world. It is defined as “any purchase which a shopper makes but has not planned in advance” (Wikipedia.com). But recently the researchers have extended the definition and included...

Consumer Motivation

Why do people shop? How a consumer does assess his/her needs? What motivates them to choose a particular product over other? These questions are essence of marketing concepts, key for a given company to be successful, profitable and market leader. When a consumer...

Consumer learning Theories

When a consumer go through his life using a product or service accumulates his experience with that brand. These experiences have an important impact on what a consumer have learned or remembered which will determine his future action. He will may make a repeat...

Segmentation and Consumer Profile

People in this world live with different background, interests, needs, personalities, culture etc.  Can a single product satisfy everyone needs and desire? Does this represent a problem for a marketer? The answer to this question is no. diversity doesn’t portray...

Consumer Attitude Formation and Change

The way a consumer feel about the brand reflects his attitude towards that brand. Attitude describes the way the consumer process information encompassing both cognition and emotions that ultimately affect the buying decision. It basically represents the summarize...
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