by kasi | Mar 12, 2018 | Brand Equity Concepts
The value of having a famous brand name, which is based on the concept that the proprietor/owner of the company can earn more profit just from the fully recognized brand is called Brand Equity. Many big companies create brand equity for their products to make them...
by kasi | Mar 12, 2018 | Brand Equity of Companies
Brand AwarenessAdidas is an international brand for sports and fashion. It is engaged in sports business from past 90 years. Adidas is not involve in not only sports, but also in apparel, and other accessories related to sports. Adidas has worked hard for creating...
by kasi | Feb 16, 2018 | Marketing Plan
PepsiCo is an American multinational food and beverage corporation which was established in 1965 with a merger of Pepsi-Cola Company and Frito-Lay Inc. The company manufactures and distributes its food products and in more than 200 countries and territories. PepsiCo’s...
by kasi | Feb 16, 2018 | Marketing Plan
This is the detailed marketing plan of Nokia which has been operating in consumer electronics and telecommunication industry since 1865. Nokia Corporation, known as NOKIA, is a Finnish multinational corporation, founded in 1865, serving customers in 130 countries. The...
by kasi | Feb 16, 2018 | Marketing Plan
Dell Inc. is an American multinational computer technology organization which began its operation in 1984 and is based in Round Rock, Texas, US. The company deals with the development, selling, repair, and support of computers and its related products and service....
