Five Marketing Philosophies or Orientations

There are five different type of marketing concepts namely production concept, product concept, selling concept, marketing concept and societal marketing concept. Production Concept The production concept is one of the old philosophies of marketing which guides the...

The Selling Concept

According to the selling concept consumers will not buy company enough products and services until someone push,approach or educate them to buy products available in company product portfolio. The company personnel approach consumers to buy products are called...
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