by kasi | Feb 16, 2018 | Marketing Plan
Cadbury is a prominent name in confectionary industry. It began its operation in 1824 in UK. Since then, Cadbury has expanded its business throughout the globe and operating in more than 60 countries. The company offers Chocolate, Gum and Candy brands which give...
by kasi | Jun 28, 2015 | Consumer Behavior
Brand Loyalty Brand loyalty is basically when an organization effectively markets their brand so as to make it leave a favorable impression on their customers; so that previous customers can maintain loyalty towards the brand, so that new customers may decide to try...
by kasi | Sep 8, 2014 | Marketing Plan
The Marketing plan of Colgate aims to address all the important areas that carefully identifies and elaborates as how the company has evolved as a brand and differentiates its product line all across the globe. The Colgate Palmolive Company, which is headquartered in...
by kasi | Sep 24, 2013 | Marketing
What is Enlightened Marketing ? The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the...
by kasi | Sep 24, 2013 | Marketing
Whether a company is a market leader, challenger, follower or niche, it has to closely keep an eye on its competitors and what competitive strategy they follow. A company should keep adapting its strategy according to the fast challenging technology oriented...
