by kasi | Nov 12, 2010 | Marketing
An important term used by Neil Borden in 1953 in order to enhance the concept of marketing and to gain maximum outcome is none other than "Marketing Mix". In marketing textbooks, you all must be aware from the concept of four P’s. Four P’s are...
by kasi | Nov 11, 2010 | Marketing Mix
Coca Cola is a company established in 1886 by Dr John Styth Pemberton. Today, this company is known as one of the leading manufacturer in food and beverage industry. In order to evaluate the current situation of any company and to analyze their position for the future...
