by kasi | Nov 12, 2010 | Marketing
What is marketing? This important question clicks in our minds while observing any advertisement. Marketing is actually a way that leads towards affection, attraction and appeal us to buy that particular product. Basis of marketing lies in the core strategies and...
by kasi | Aug 12, 2010 | Marketing
Positioning can be defined as a foundation upon which all other marketing mix decisions are built. Moreover, it involves a decision to emphasize or highlight certain aspects of a brand, so positioning is not what you do to the product, but is how you influence the...
