by kasi | Sep 24, 2013 | Marketing
What is Enlightened Marketing ? The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the...
by kasi | Sep 24, 2013 | Marketing
Whether a company is a market leader, challenger, follower or niche, it has to closely keep an eye on its competitors and what competitive strategy they follow. A company should keep adapting its strategy according to the fast challenging technology oriented...
by kasi | Sep 24, 2013 | Marketing
An independent off-price retailer is one that engages in selling of goods at a less than standard whole sale prices. The retailers’ work independently and often runs the business as an entrepreneur or as part of a larger organization. Their main area of expertise lies...
by kasi | Aug 28, 2013 | Marketing
Exclusive Distribution is a situation that takes place when a supplier allows specific exclusivity of sales of goods and services to a particular group of consumers or territory. In return, the distributer agrees to sell goods or services of the supplier’s...
by kasi | Jun 14, 2013 | Consumer Behavior
A complex buying behavior is a type of buying decision behavior where consumers are fully involved in the complex process when they are completely concerned about purchasing a product and make out a significant difference amongst the brands. The high involvements of...
