Marketing Plan of UFONE

Introduction:

Ufone is the second largest cellular network in Pakistan. Most of the organizations whether Its local or multinational, private or Govt. they are dependent on their employees. In the least 1 decade telecom industry has grown up with extremely high ratio as a result the people start getting more benefits with less time to spend and less amount as well. With the population of almost 17 million Ufone is one of the largest telecommunication networks which produce more revenue with less amount of money spending on advertizing and ads. Ufone start its journey of operating and giving the best quality network to their customers in Jan, 2001. They offer two kinds of packages to their consumers postpaid and the Prepay. Ufone has almost always plays a very important role in the growing demand of telecommunication in Pakistan. This was probably the one of the biggest achievement to introduce and invent the product in the market. Ufone bring this idea to cut down the tax which in other words call it hidden charges to their consumers. They bring the idea give better rates or low rates and design the plans particularly to the middle category. They are covering almost 5885 more or less locations in the country.    

Mission

"Ufone, it’s all about U! We are where you want to be…
…At Ufone we aim to provide you with wider coverage, superior connectivity, clear signals & voice quality. Wherever you are, Ufone keeps you connected."

Vision

“Be the leaders of the cellular companies in telecommunication sector in Pakistan
By giving the consumers better quality in low rates and bring innovation and communication resolution whereas beyond the investors value and employee expectation”

SWOT Analysis of Ufone

Strengths

• The company has the coverage in more than 5885 different locations and across all the major highways.

• Currently the company provides good rates for international Roaming to almost 230 live operators in more than 130 countries.

• Company is a host of price added services and information connecting with the remarkable network in the country.

• Ufone do offers the most affordable rates for their customers.

Weaknesses

• The biggest weakness in Ufone is that they are unable to meet up the demands.

• Central constitution failed to give proper leadership over instructions and policies.

• As Economic assets comparisons, Ufone is not secure to expected productivity.

• Company is weighed down for some internal problems when it’s been privatized with Etisalat being part of the PTCL so many of their employees were not happy with their wage scale.

Threats

• The biggest threat is the Govt. involvement in terms of Taxes.

• Unless the company get the proper financial support from PTCL as they just license them as a telecommunication company.

• Company is responsible to pension employees on time which at the time seems good idea when they started, but now it looks like they are facing some real problems. .

• Ufone like most of the big companies in the country with quality employees ‘benefits about health, is creating a big financial problem and its getting more and more bad day by day.

Opportunity

• Ufone has the ability to expand internationally, but because the current financial situations the whole operations stopped.

• Having their right marketing strategies they can obtain much more.

• An opportunity to them that they will never satisfy means that Ufone should always attempt and work for better and worth full services.

• Company has a new technology they will soon launch and shock all the competitors which is an ATM sort of recharging balance loading which will be available 24-hours.

• Company should develop their franchises in far off areas which will help people reaching them more easily and that will surely benefit the company too.

Marketing Objectives

Ufone is a full of life organization with a dominant traditions which allows the customers to make the majority of their expertise, qualities and career. Ufone is focused to face the increasing challenges of the current market and is pretty much positive that they will create a center of new customers. They got this tremendous strength of maintaining their existing customer’s base on the high intensity of the customers satisfaction through best possible network services and a 24 Hour customer helpline support as well.

Promotional Strategy

The sales and service centers of Ufone has been positioned to provide their customer quality services all down the one crown where you go to any Ufone sales and service Center for services like:

1.Connection purchase

2. Bill payment

3. SIM Activation

4. Number blocking in case of lost or stolen SIMs

5. Number change

6. Address change

7. SIM replacement

8. Ownership Changing

9. Product / package change

10. Connection closure

11. PIN / PUK code number inquiry

12. GPRS