by kasi | Jun 1, 2013 | Marketing
The 7P’s are considered as a tool for marketing strategy by Boom and Bitner which is also called as extended marketing mix. This strategy increases the number of control variable form four to seven, which is an extension with three P’s in the existing marketing mix...
by kasi | Nov 12, 2010 | Marketing
An important term used by Neil Borden in 1953 in order to enhance the concept of marketing and to gain maximum outcome is none other than "Marketing Mix". In marketing textbooks, you all must be aware from the concept of four P’s. Four P’s are...
