Marketing Plan of Facebook

Company Introduction Initially founded by a computer science student Mark Zuckerberg in 2004 alongside his college fellows Edwardo Saverin, Dustin Moskovitz and Chris Hughes, Facebook is a privately owned website and has lately established itself as the leading social networking website of the world with a remarkable number of 750 million active users across the globe. It enables it users to create their own profiles according to their own preferences and suitability. After designing such a quality offering the website was initially launched to cater a niche of Harvard students but later on the service not only expanded to other reputed colleges of United States of America such as Stanford University but with in no time Facebook emerged as the next big idea in town that hit the social networking arena like a bolt of lightning and dramatically changed the facet of this developing industry. Today for a larger chunk of population, this particular social networking site has become an indispensible part of their daily life. For few it has now turned into an integral part of their routine job which they pursue to earn their livelihood. On the other hand it not only serves a significant tool to develop and maintain personal relationships, it also assists different people in constructing new business contacts as well. Statement of the Marketing Goal Analyzing the marketing goal of Facebook portrays a clear picture of a strategy that mainly rests upon providing its users a new degree or taking its customers to a new level of customization which they have never experienced before the launch of this innovative service. Before the arrival...

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