by kasi | Jun 28, 2015 | Consumer Behavior
Brand Loyalty Brand loyalty is basically when an organization effectively markets their brand so as to make it leave a favorable impression on their customers; so that previous customers can maintain loyalty towards the brand, so that new customers may decide to try...
by kasi | Dec 4, 2010 | Marketing
Core competency is a way that makes any business to be closer to its customers, works or employees. It aims to gain 2 targets: i. Various products & markets can be leveraged ii. Not easy to copy Any core competency can take...
by kasi | Aug 16, 2010 | International Marketing
Mode of entry in to an international market refers to a channel through which an organization excels while gaining fame and name recognition in the international market. The chances are many, however the research is endless, but once you drive it in a specific...
by kasi | Aug 15, 2010 | Advertising
Because consumers are exposed to so much advertising these days, they often try hard to avoid it – and are very skeptical of it when they do get exposed to it. To reach these hard-to-reach consumers and to convey messages to them in a manner that is more...
by kasi | Aug 14, 2010 | Marketing
According to Philip Kotler; “Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.” While considering the positioning strategies, the seven approaches to positioning strategy are clarified;...
