by kasi | Oct 14, 2010 | B2B Marketing
Segmenting a business market means dividing the market into different homogenous groups of companies. Such organizations are considered as one segment and are catered according to their needs. The organization has to make sure that the segment they identify is...
by kasi | Oct 13, 2010 | B2B Marketing
Organizations make purchases in order to get their business needs and wants fulfilled. Business literature reveals long-term interests in the conflicts and number of paradoxes in commercial buying. Purchase choices are apparently dependent upon the way the...
by kasi | Oct 13, 2010 | B2B Marketing
In this era of science and its widely accepted and acknowledged technology along with its inventions, large scale modified industries has begun to create strategies that involve the use the scientific information and knowledge to make its underlying procedures of...
by kasi | Oct 12, 2010 | Marketing
The consumer purchase decision process is the decision making process undertaken by the consumers in regard to a potential market transaction before, during, and after the purchase of a product or a service respectively. Being more specific, the decision making is the...
by kasi | Oct 12, 2010 | Marketing
Marketing is the process of creating the consumer value, which may be in the form of any product, service, idea or values etc which altogether should serve as a solution to one’s problem or need. The service here is to sell out a value to the consumer. As products and...
by kasi | Oct 12, 2010 | Marketing
The Ansoff’s model – also known as product market growth matrix, is one of the mostly implied marketing tools which was created by Igor Ansoff and was initially published in his article “Strategies for diversification” in the Harvard business review. It is the tool...
by kasi | Oct 10, 2010 | Marketing
A good or a product is a complex concept that must be carefully defined. As the first of the four marketing mix variables it is often where strategic planning begins. Product strategy calls for making coordinated decisions of the individual products, product lines and...
by kasi | Oct 10, 2010 | Marketing
Labeling in marketing means “any written or graphic communications on the packaging of a product or on a separate label”. It refers to any printed, written or graphic matter which is present on the label placed, and it normally accompanies the food, (or any other...
by kasi | Oct 10, 2010 | Marketing
The BCG matrix refers to a chart created by Bruce Henderson, in 1968 for the Boston Consulting Group: helping his corporations to adeptly analyze their product lines or business units. The growth share matrix chart helped in deciding the corporations where to allocate...
by kasi | Oct 9, 2010 | B2B Marketing
Marketing management has become an essential part in today’s world of marketing and technology which helps in the managing all the aspects of the business to help to move smoothly along the changing challenging conditions of the market. (Hutt & Speh, Pg 652, 2009)...
