Brand Associations
The world is continually evolving and with it, also the automotive industry. VW has designed a fully automated car, a pioneer in the automotive industry. Sedric is a self-driving car with which its passengers can talk and conveniently drives to its passenger’s destination. Sedric represents a height of intelligence in the vehicles. Volkswagen has the sense of responsibility and aims to become the role model for the present successful enterprise. VW has almost 20% share in its parent company and, along with it, they support and provide funds to charity and non-profit organizations.
Brand Awareness
Volkswagen has always been aggressive with its advertising and marketing. It has used almost 360 branding to promote its cars individually. Forceful promotional activities of VW gets conducted on social media networks and online platforms, including Facebook, Twitter, YouTube. These platforms help VW remain at the top level in the industry. VW sells its products at competitive prices for developing the nations and more expensive in the regions where it is considered a premium brand. The pricing strategy of the Volkswagen depends on demand, competition, segment, car features it offers, and the locations it serves.
Brand Loyalty
Volkswagen is a leading multinational automobile manufacturer, selling 34,500 vehicles every day. It sells its products in various parts of the world, including Germany, USA, Mexico, Indonesia, Spain, South Africa, India, and China. VW was listed in the top 25 largest companies in the world by the Forbes Global 2000. Volkswagen has tremendous brand loyalty and, it is its customers’ favorite because it is a premium brand that never compromises on quality.
Brand Assets
Volkswagen, shortened to VW, is a German automobile manufacturing company, founded in 1937 by the German Labor Front. It is headquartered in Wolfsburg, Germany and has a parent company, Volkswagen Group. VW also called People’s car, got announced as the world’s largest automaker in 2016. Volkswagen most prominent markets are China and Germany, also doing great in developing countries. The company offers several vehicles from which the famous models are Polo, Passat, Eos, Touareg, and Beetle. VW runs a Volkswagen AutoMuseum and has many production plants in different parts of the world. It also sells Dual fuel, Hybrid, and Electric vehicles.
Brand Elements
Volkswagen is the founding of the Volkswagen Group, an international company in charge of several car and truck brands. The logo of VW is one of the most remarkable logos. Its logo is a simple representation of the company’s initials. It was designed in 1938 and was last modified in 2000. The logo is simple, yet beautiful as it only contains two letters V and W. The characters are held together in a circle and one over the other in a stylish way. The symbol is a combination of two colors, white and blue, which shows class and excellence and also, outlines the charm of the company. Like its unique logo, VW is setting world standards in the automotive industry by offering attractive and environmentally safe vehicles.