Brand Associations
Titan shows concern towards the society and, launched a safety watch called Sonata ACT (App-enabled Coordinates Tracker) exclusively for women. It connects with the user’s smartphones via Bluetooth to trigger emergency alerts to a network of designated guardians.
Titan launched a series of watches under the name WWF in collaboration with the international NGO, Worldwide Fund for Nature (WWF). This series targeted the new generation consumers who are concerned about nature and animals. This step added a touch of social equity to the brand.
Brand Awareness
Titan watches have always made use of marketing communication to drive its progress. The company has promoted its products through various mediums like print, TV, and digital media. Titan also enjoys strong relationships with top celebrities like Mahindra Singh Dhoni, Rani Mukherjee, Virat Kohli. To increase the brand awareness, Titan has been sponsoring many events, formed links with FM radio for sales promotion.
Titan has a diverse pricing approach. It has a premium, super-premium, and an exclusive price range. The watches have prices according to their features and value delivered. Each of its products has different designs like Titan Sonata is one of India’s highest selling wrist-watches, not only because of its terrific look and features but also, it is affordable and has good quality.
Brand Loyalty
Titan Industries Limited is the most successful and largest watch manufacturer from India. The company is also marketing its products with massive footprints in the Middle East and Asia-Pacific regions. Titan delivers super quality and multinational standard products with the collaboration of latest Swiss technologies.
Titan won the award for India’s most admired consumer durables company having the most trusted brand. Titan believes and continually strives to provide innovative, latest technology products and world-class experience to its customers.
Brand Assets
Titan is a brand of Titan Company Limited, which is a joint venture between Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO). Titan Watches Limited started production in 1986 and is now a leading watch manufacturer in India. In 1992, it sold around 150 models. Today, it has over 60% of the market share in India and is marketing the products in almost 32 countries.
Titan is the 5th largest watch producer in the world, which also introduced world’s thinnest watch, Titan Edge. It expanded its product line by entering into other accessories market which includes jewelry, wallets, belts. Titan also offers gold watches, analog watches, automatic watches, smart watches, and multifunction watches. Some of its famous models are WWF, Sonata, Fastrack, Nebula, HTSE, and Raga.
Brand Elements
Titan is one of the most famous watch producers in India, founded in 1985. Titan Industries introduced watches and named this project Titan watches. The company has an exceptionally marvelous logo with a wordmark Titan. Just like its remarkable emblem which elegantly forms a T, Titan makes a style statement with its excellent watches. The company offers a collection of smart watches leading a new age of technology and connectedness.