by kasi | Oct 12, 2010 | Marketing
The Ansoff’s model – also known as product market growth matrix, is one of the mostly implied marketing tools which was created by Igor Ansoff and was initially published in his article “Strategies for diversification” in the Harvard business review. It is the tool...
by kasi | Oct 10, 2010 | Marketing
A good or a product is a complex concept that must be carefully defined. As the first of the four marketing mix variables it is often where strategic planning begins. Product strategy calls for making coordinated decisions of the individual products, product lines and...
by kasi | Oct 10, 2010 | Marketing
Labeling in marketing means “any written or graphic communications on the packaging of a product or on a separate label”. It refers to any printed, written or graphic matter which is present on the label placed, and it normally accompanies the food, (or any other...
by kasi | Oct 10, 2010 | Marketing
The BCG matrix refers to a chart created by Bruce Henderson, in 1968 for the Boston Consulting Group: helping his corporations to adeptly analyze their product lines or business units. The growth share matrix chart helped in deciding the corporations where to allocate...
by kasi | Oct 9, 2010 | B2B Marketing
Marketing management has become an essential part in today’s world of marketing and technology which helps in the managing all the aspects of the business to help to move smoothly along the changing challenging conditions of the market. (Hutt & Speh, Pg 652, 2009)...
