by kasi | Mar 3, 2011 | Marketing Mix
Introduction Nestle, a very well known brand that is now housing thousands of products was primarily formed for helping the infants survival who could not feed on mothers lactation., its first product being "Farine Lactee Henri Nestle". The brand was...
by kasi | Mar 3, 2011 | Marketing Mix
Introduction The American, public owned multinational company Walmart was founded in 1962 by Sam Walton and is headquartered in Bentonville, Arkansas. It’s a chain of warehouses and departmental stores with majority of private employers. Walmart is considered the...
by kasi | Mar 3, 2011 | Marketing Mix
Introduction P & G is a fast moving consumer goods multinational corporation based in Downtown Cincinnati, Ohio. The company was founded in 1837 by William Procter, candle maker and James Gamble, a soap maker. Procter and Gamble is included in the Fortune’s list...
by kasi | Feb 25, 2011 | SWOT Analysis
Johnson & Johnson founded in 1886 in U.S is a global pharmaceutical company responsible for manufacturing consumers’ goods, medical devices and other pharmaceutical products and is headquartered in New Brunswick, New Jersey, U.s. According...
by kasi | Jan 25, 2011 | B2B Marketing
The product strategy cannot be considered to be an isolated function of marketing. Product strategy involves multiple marketing functions which are executed under the umbrella of product strategy. As already described earlier, the product strategy involves analyzing...
