by kasi | Mar 23, 2017 | Consumer Behavior
Brand Images contain the sum of individual attitudes towards objects. Brand image is a set of association in the minds of consumer that, where the brand stands in regard to, keeping the promises made to consumer. Brand image is an impression of a total brand...
by kasi | Mar 23, 2017 | Consumer Behavior
The three aspects of behavior, affect, and cognition affect human experience is derived from the early Greek philosophers (1969, McGuire). There was also an area that was prescribed in the first social psychology study by (McDougall & Bogardus, 1920). The term...
by kasi | Feb 22, 2017 | BCG Matrix
The Boston Consulting Group (BCG) Matrix is used in analyzing the various products being sold by manufacturers. The market share, potential for growth and annual sales are taken into consideration. Coca-Cola is a multinational company that has been operating for over...
by kasi | Dec 5, 2015 | PESTEL Analysis
The fertilizer industry PEST analysis give analysis of external factors; Political, Legal, Economical and Technological. Each factor could has positive and negative impact on the industry. Thus, it’s important for the companies operating within this industry should...
by kasi | Dec 1, 2015 | PESTEL Analysis
Apple is among the fastest growing company that has made itself a recognizable consumer name for electronics and gadgets. Investors have always looked forward for investing in Apple due to its strong revenue and high return on investment. Started operating as a...
