by kasi | Mar 28, 2019 | Brand Equity
According to an Economist, Aaker, the brand equity is a combination of brand attributes like brand awareness, associations, loyalty, and perceived quality. It is necessary to estimate the net value of the brand to get highest profits and make it more successful as...
by kasi | Mar 28, 2019 | Brand Equity
Brand EquityA logo, name, or symbol that has an association with a product is known as a brand. The brand’s impact on consumer perceptions about a product is called brand equity, and it refers to the generated asset of the company/brand.The asset is intangible in...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsTo enhance the enthusiasm for the dunking rite of the world’s favorite cookie, many celebrities like Christina Aguilera, Neymar became a part of promotional advertisements. Oreo biscuits are going to be “Eco-friendly” as there will be less use of...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsThe first image of the brand in buyers’ mind is healthy and shiny hair. Pantene’s reputation built on the base of its parent brand P&G, which is a well-known company in the international market. The products became popular in the 1980s, because...
by kasi | Mar 28, 2019 | Brand Equity
Brand AssociationsMaybelline has accepted many ethical and social challenges to maintain a healthy image in the society. It fulfilled the economic responsibility of becoming world’s best cosmetic company. Maybelline took a step to stop product testing on animals to...
