Public Relations

Because consumers are exposed to so much advertising these days, they often try hard to avoid it – and are very skeptical of it when they do get exposed to it. To reach these  hard-to-reach consumers and to convey messages to them in a manner that is more...

Functions of Advertising Agency

Unique aspect advertising is the advertising agency, which, in most of the cases, makes the creative and media decisions. It also often supplies supportive market research and is even involved in total marketing plan. In some advertiser agency relationships, the...
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