by kasi | Oct 2, 2010 | Marketing
Despite of the increasing use of the term “integrated marketing communications” by both, the practitioners and the academics in recent years, there is little agreement on what term actually means. According to a recent view, at least two related ideas are involved:-...
by kasi | Aug 15, 2010 | Advertising
Sales promotions are of two broad types; consumer promotions such as coupons, sampling, premiums, sweepstakes, low-cost financing deals, and rebates; and trade promotions such as slotting allowances, allowances for featuring the product in retail advertising, display...
