Johnson &Johnson SWOT Analysis

Johnson & Johnson founded in 1886 in U.S is a global pharmaceutical company responsible for manufacturing consumers’ goods, medical devices and other pharmaceutical products and is headquartered in New Brunswick, New Jersey, U.s. According Interactive’s National Corporate Reputation Survey, the company is placed consistently at the top positions (Hilzenrath, 2010).  Its most famous area is baby products production. Strengths • Fortune 500 includes Johnson and Johnson in it. • Working efficiently on all the aspects including consumer, medical devices, diagnostics and pharmaceuticals, thus promising the provision of diversity of products. • Main area of production is very sensitive one that is oncology, as it is being approached by few pharmaceutical industries. • The uninterrupted cycle with Research and development at one end and manufacture and supply at the other end is successfully being driven. • The marketing frame of Johnson and Johnson primarily promises the adjustment of entrepreneurship to remain in pace with other competitors. • Financially the company highly uplifted by other non pharmaceutical companies. • Company sales have made its position strong by 14% increase in its sale worldwide. • The company follows the scientific design that is very well adjusted to absorb and tackle the problems, which challenges the market and its associated growth. • The impartial offices are kept to establish unique ideas in consideration with cultural securities which adds up extra points to the product when being taken to the market. • Has been given the title of most reputable company by a magazine named Barren. Weaknesses • The industry comes under pressure of other pharmaceutical industries for reducing drugs prices and expiration of...

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