Marketing Mixx

Posted on Sunday, 17th October 2010 by kasi|1,064 views

Consumers don’t operate in isolation; they interact with other individuals on daily basis. These interactions influence each other in many ways. Interpersonal influence is referred to the change in one’s behavior due to other’s feelings, thoughts that are communicated, to them through different sources. As the action follows beliefs and formation of belief is a [...]

Tags: consumer behavior, consumer behavior and interpersonal skills, consumer behavior articles, consumer behavior topics for mba, interpersonal influence, interpersonal influence and consumer behavior, tools of influence
Posted in Consumer Behavior | Comments (0)

Posted on Sunday, 17th October 2010 by kasi|1,726 views

We all make decisions. In context of marketing, decisions can be regarding whether to make a purchase or not, which brand to be choose from the pool, which retail outlet to go to shop from, who will from the family will decide etc. All these questions are faced by the consumer but one may not [...]

Tags: consumer behavior topics for mba, consumer decision making, decsion making of consumer, levels of decision making, mba articles for consumer behavior, mba consumer behavior
Posted in Consumer Behavior | Comments (0)