Complex Buying Behavior

A complex buying behavior is a type of buying decision behavior where consumers are fully involved in the complex process when they are completely concerned about purchasing a product and make out a significant difference amongst the brands. The high involvements of...

7P’s Boom and Bitner

The 7P’s are considered as a tool for marketing strategy by Boom and Bitner which is also called as extended marketing mix. This strategy increases the number of control variable form four to seven, which is an extension with three P’s in the existing marketing mix...

SWOT Analysis of ENI

One of the known company from Oil and gas industry is ENI. It is an Italy based international company. ENI is operating in almost 79 countries worldwide. It is head quartered in Italy’s city Rome and almost 79000 workers are working under its applied rules. Since July...

SWOT Analysis of Gazprom

Gazprom is Open Joint Stock Company is one of the major mining of natural resources and leading companies of the world. It is headquartered in the area of Cheryomushki, Moscow and South-Western Administrative Okrug. This company’s name came out of Russian Gazovaya...

SWOT Analysis of Nintendo

Nintendo was established in 1989 and it is a foundation of Japanese company.  Its beginning idea was to make handmade cards known as hanaufda. After an unsuccessful effort, they decided to change the direction of the company and they got achievement in the interactive...

SWOT Analysis of Rio Tinto

RIO Tinto Group is a British International Mining and Metal Corporation. It is head quartered in Westminster, London, and city of United Kingdom with an administration office operating in Melbourne, Australia. In 1873 the company was established when a group of share...

SWOT Analysis of Rosneft

Rosneft is an incorporated oil corporation commonly owned by the Government of Russia. Rosneft is headquartered in Moscow’s Balchug region near the Kremlin, crossways the Moskva River. Rosneft became Russia’s top mining and Refinement Company after buying...

SWOT Analysis of Statoil

Statoil is a Norwegian Oil and Gas company, in the past it was known as Statoil Hydro and now it is operating as Statoil ASA. It was formed by the union of Statoil with the oil and gas partition of Norsk Hydro.  For around 67% shares of the Statoil are shared by the...

SWOT Analysis of XBOX

Xbox is a pastime video game manufactured by the Microsoft Company.  On November 15, 2001 it was launched in North America, on 22 February, 2002 in Japan, and on 14 March, 2002 in Australia and Europe. Microsoft attacked on the console market of gaming by introducing...

SWOT Analysis of iPhone

After reviewing the market, Apple has shaped and designed a phone series known as iPhone. It is the ever first mobile phone from Apple.co. iPhone was launched on 29th June 2007.The latest iPhone, is the sixth generation iPhone, came out on the 21st September of 2012....
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