Burger King Marketing Plan

Marketing plan of Burger King outlines its overall marketing efforts. EXECUTIVE SUMMARY The world’s one of the leading hamburger chain was founded in 1953.The company have been operating in over 70 countries and 90% are privately owned franchises.This executive...

Marketing Plan of BMW

The marketing plan has been made to understand the efforts of the BMW Company as how their brand has been ingrained in the minds of its customers.   Executive Summary In 1913, a company named Bayeriche Motoren Werk (BMW) was established in Germany who used to...

Five Principles of Enlightened Marketing

What is Enlightened Marketing ? The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the...

Competitor-Centered Company

Whether a company is a market leader, challenger, follower or niche, it has to closely keep an eye on its competitors and what competitive strategy they follow. A company should keep adapting its strategy according to the fast challenging technology oriented...

Independent Off-Price Retailer

An independent off-price retailer is one that engages in selling of goods at a less than standard whole sale prices. The retailers’ work independently and often runs the business as an entrepreneur or as part of a larger organization. Their main area of expertise lies...

Exclusive Distribution

Exclusive Distribution is a situation that takes place when a supplier allows specific exclusivity of sales of goods and services to a particular group of consumers or territory. In return, the distributer agrees to sell goods or services of the supplier’s...

C2C (Consumer-to-Consumer)

The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years the Internet has released up complete. New markets for persons who demand to buy from or sell to further individuals. If you have business share...

Complex Buying Behavior

A complex buying behavior is a type of buying decision behavior where consumers are fully involved in the complex process when they are completely concerned about purchasing a product and make out a significant difference amongst the brands. The high involvements of...

7P’s Boom and Bitner

The 7P’s are considered as a tool for marketing strategy by Boom and Bitner which is also called as extended marketing mix. This strategy increases the number of control variable form four to seven, which is an extension with three P’s in the existing marketing mix...

SWOT Analysis of ENI

One of the known company from Oil and gas industry is ENI. It is an Italy based international company. ENI is operating in almost 79 countries worldwide. It is head quartered in Italy’s city Rome and almost 79000 workers are working under its applied rules. Since July...
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