Brand Equity of Ferrero Rocher

Originally from Italy, Ferrero Rocher is loved by people around the world. It is a chocolate and hazelnut confectionary that is manufactured by Ferrero SpA. It was introduced in 1982 and is now one of the world’s most famous chocolates and favorite treat for millions...

Brand Equity of Ferrari

Ferrari is the product of Italian Sports car manufacturer called Ferrari N.V, their first car was built in 1940. The company is headquartered in Italy but their reach is around the globe and this can be identified by the fact that whenever someone talks about sports...

Brand Equity of Facebook

Facebook does not need an introduction and that says a lot about its brand equity currently. Facebook is an American online social networking website that has been around since 2004 but has been responsible for revolutionizing the online social networks. The model of...

Brand Equity of Emirates Airlines

Emirates Airlines is an airline based in Dubai that till date flies to 141 destinations flew its first flight in 1985. Since its establishment, Emirates has been involved in taking small steps to expand and evolve globally. It has influenced and evolved the travel and...

Brand Equity of Dell

Founded in 1984, Dell Inc. is an American multinational computer technology company that deals with the manufacturing, selling, repairing and supporting personal computers and networks. Since the time they started their company to today, with Dell being one of the...

What is Brand Equity?

The value of having a famous brand name, which is based on the concept that the proprietor/owner of the company can earn more profit just from the fully recognized brand is called Brand Equity. Many big companies create brand equity for their products to make them...

Brand Equity of Adidas

Brand AwarenessAdidas is an international brand for sports and fashion. It is engaged in sports business from past 90 years. Adidas is not involve in not only sports, but also in apparel, and other accessories related to sports. Adidas has worked hard for creating...

Marketing Plan of Pepsi

PepsiCo is an American multinational food and beverage corporation which was established in 1965 with a merger of Pepsi-Cola Company and Frito-Lay Inc. The company manufactures and distributes its food products and in more than 200 countries and territories. PepsiCo’s...

Marketing Plan of Nokia

This is the detailed marketing plan of Nokia which has been operating in consumer electronics and telecommunication industry since 1865. Nokia Corporation, known as NOKIA, is a Finnish multinational corporation, founded in 1865, serving customers in 130 countries. The...

Marketing Plan of Dell

Dell Inc. is an American multinational computer technology organization which began its operation in 1984 and is based in Round Rock, Texas, US. The company deals with the development, selling, repair, and support of computers and its related products and service....
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