by kasi | Mar 19, 2018 | Brand Equity of Companies
This is the brand equity of Samsung who has been operating in electronic industry. Samsung is known for quality smart TVs and phones however, they are also doing in other products as well. Brand AssociationsThe perceived value of Samsung in the sight of consumers is...
by kasi | Mar 19, 2018 | Brand Equity of Products/Services
This is the detailed brand equity analysis of Marlboro which is renowned America brand owned and manufactures by Philip Morris USA.Brand AssociationMarlboro’s branding strategy built the mental association, created a feeling and pushed all the benefits. It is...
by kasi | Mar 19, 2018 | Brand Equity of Companies
This is the detailed brand equity analysis of L’Oréal which has been operating in personal care industry since Year 1909 and continuously strengthen its brand value by offering high quality products to the customers. Brand AssociationsL’Oréal is busy...
by kasi | Mar 18, 2018 | Brand Equity of Companies
Founded in 1987, Huawei Technologies Co., Ltd is a Chinese multinational networking and telecommunications equipment and services company. Their ICT solutions are now available in almost 170 countries which show that they have expanded and grown in all these years....
by kasi | Mar 18, 2018 | Brand Equity of Products/Services
The Economic Times is an Indian Newspaper which is published in English-language, first issued in 1961 in Mumbai. The publishing house also has other newspaper published in other languages and for other regions as well. The Economic Times main content focuses on the...
by kasi | Mar 18, 2018 | Brand Equity of Companies
With its headquarters in Taiwan, HTC Corporation was founded in 1997 as computer electronics company. HTC has a long history where it achieved many milestones along the way to the position where it is at today. In 2007, HTC Corporation launched first touch-centric...
by kasi | Mar 18, 2018 | Brand Equity of Companies
Hewlett Packard (HP) is an American multinational information technology company which deals with providing hardware and software solutions to small and large businesses. Other than that it also deals with business to consumer marketing by manufacturing and selling of...
by kasi | Mar 18, 2018 | Brand Equity of Products/Services
Developed in 1873, Horlicks is a malted milk founded by James and William Horlick as food for infants. It was the first malted milk to be patented. Later, they started advertising it as food for travelers and aged people as well and since it was high calorie food...
by kasi | Mar 18, 2018 | Brand Equity of Companies
Founded in 1948, Honda Motor Company, Ltd is a Japanese public multinational corporation which is known around the world for manufacturing of automobiles, aircrafts, motorcycles and power equipment. After a few years of only operating gin Japan, Honda decided to...
by kasi | Mar 18, 2018 | Brand Equity of Companies
Hindustan Unilever Limited is an Indian consumer goods company with its headquarters located in Mumbai. It comes under the banner of the world renowned company called Unilever. Unilever changed its name to Hindustan Unilever, considering the nationalism that was...
