Value Migration

Value migration is a term that is used to shift the value creating forces. In marketing, value migration is a useful as well as an essential area that needs clear focus. Actually, value migrates from the outer business models and frameworks towards the business...

Value of Product or Service

The value of any product or service is an overall estimation a consumer makes of it. On the other side, it is actually visualization or conceptualization of the relationship that exists between the consumer’s perceived benefits in terms to the perceived costs of...

Business Model

Business model is a process that describes how businesses run from the scratch to the end. It demonstrates the activities from the start till the end. It tells how an organization creates, delivers and further captures the value. The process in which business model is...

Value Chain

The Concept described by Michael Porter that describes how firm regulates and function is known as value chain. Value chain is the set of activities that describes the activities of firm or business that is operating in any industry. In order to construct value chain,...

Product Life Cycle Management

It is about managing controlling and looking after the different phases of the product’s life in order to cope with the changes and to keep an eye on a product to manage its profit margins and assess when it becomes unprofitable for the organization. Stages of Product...

Product Differentiation

Product differentiation is defined to be a process in which it is tried to build the product’s unique and attractive features and easily distinguishable image in the eyes of its target market. Product differentiation can be the reason for both increasing the profit...

Product Management

Managing products in order to make them effective for the users is an essential part of the product management. Product management is something that involves the organizational lifecycle within an organization in order to make the final product effective and...

What is Customer?

Customer, also known as a purchaser, buyer or a client is a person who is currently using any product or service of any firm or organization. In other words, a person who is referred to a current buyer, purchaser or a client who buys product from any vendor, seller or...

Market Share

In strategic management, market share refers to a proportion or a percentage of the total market that is available. The total market segment that is available is term as the market share. This total available market segment or the market is thus, serviced and catered...

Market Segmentation

Market segmentation a term heavily weighted and used in marketing, is the division of the people into groups on the basis of the common characteristics they possess and share which ultimately leads to common interests and demand for product and services. Types of...
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