Demarketing Concept

Marketing is not only about finding enough customers for the organization products and services, it also aims to manage the demand in a proper way to achieve organization objectives. It has been observed by many people that demand of products and services not remains...

Mission Statement

Mission statement is a short or long statement written by stakeholders to make clear the reason and purpose of organization. Some organization thinks that developing mission statement is waste of time and money but unfortunately this is not the case. Today many...

Needs,wants and Demands

Needs,wants and demands are the basic and core concept of marketing. It is essential that marketers understand and grasp concept in order to offer the right products and services to the customers. What are Needs? Needs are the basic requirements of human...

Experience Curve Effects

Experience curve was first noticed by Bruce Henderson in 1960 at BCG (Boston Consulting group). This is a curve which is actually experiences when the unit cost declines due to an increment in the production volume. This is actually done due to increased knowledge or...

New Product Development

New product development is related to all those activities involved in making a new product. It comprises of many steps, namely idea generation, designing a product along with its packaging, its making and production accompanied with important activities like market...

Value Migration

Value migration is a term that is used to shift the value creating forces. In marketing, value migration is a useful as well as an essential area that needs clear focus. Actually, value migrates from the outer business models and frameworks towards the business...

Value of Product or Service

The value of any product or service is an overall estimation a consumer makes of it. On the other side, it is actually visualization or conceptualization of the relationship that exists between the consumer’s perceived benefits in terms to the perceived costs of...

Business Model

Business model is a process that describes how businesses run from the scratch to the end. It demonstrates the activities from the start till the end. It tells how an organization creates, delivers and further captures the value. The process in which business model is...

Value Chain

The Concept described by Michael Porter that describes how firm regulates and function is known as value chain. Value chain is the set of activities that describes the activities of firm or business that is operating in any industry. In order to construct value chain,...
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