The Production Concept

As name suggest production concept focuses on manufacturing more products to achieve the management objective of low price per unit. This concept says that consumers will buy the products if their availability in the market is high at lower price means product...

The Selling Concept

According to the selling concept consumers will not buy company enough products and services until someone push,approach or educate them to buy products available in company product portfolio. The company personnel approach consumers to buy products are called...

The Product Concept

The product concept is one of the oldest concepts in marketing. According to this concept people will buy the products and services offered by the company as far as it have better in quality and features. Marketing managers keep working on products to make it better...

Building Profitable Customer Relationships

Demand for company’s products and services primarily come from two group’s new customers and repeat customers. The common approach for marketers is to find new customer for company’s product and service to increase sales and earn higher profits. Focusing on new...

Demarketing Concept

Marketing is not only about finding enough customers for the organization products and services, it also aims to manage the demand in a proper way to achieve organization objectives. It has been observed by many people that demand of products and services not remains...

Mission Statement

Mission statement is a short or long statement written by stakeholders to make clear the reason and purpose of organization. Some organization thinks that developing mission statement is waste of time and money but unfortunately this is not the case. Today many...

Needs,wants and Demands

Needs,wants and demands are the basic and core concept of marketing. It is essential that marketers understand and grasp concept in order to offer the right products and services to the customers. What are Needs? Needs are the basic requirements of human...

Experience Curve Effects

Experience curve was first noticed by Bruce Henderson in 1960 at BCG (Boston Consulting group). This is a curve which is actually experiences when the unit cost declines due to an increment in the production volume. This is actually done due to increased knowledge or...

New Product Development

New product development is related to all those activities involved in making a new product. It comprises of many steps, namely idea generation, designing a product along with its packaging, its making and production accompanied with important activities like market...
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