Types of Consumer Goods

A good or a product is a complex concept that must be carefully defined. As the first of the four marketing mix variables it is often where strategic planning begins. Product strategy calls for making coordinated decisions of the individual products, product lines and...

Labeling or Product Labeling

Labeling in marketing means “any written or graphic communications on the packaging of a product or on a separate label”. It refers to any printed, written or graphic matter which is present on the label placed, and it normally accompanies the food, (or any other...

The BCG (Boston Consulting Group) Matrix

The BCG matrix refers to a chart created by Bruce Henderson, in 1968 for the Boston Consulting Group: helping his corporations to adeptly analyze their product lines or business units. The growth share matrix chart helped in deciding the corporations where to allocate...

Marketing Plan

Marketing plan is a plan for a product or service, a brand, or a product line. It can cover a whole year (referred to as an annual marketing plan), or it may cover up to 5 years. A marketing plan is an essential integral part of an overall business plan. In general...

Distribution Strategies

Distribution or ‘place’ is one of the four known Ps of the marketing mix – refers to activities of organization through which the product or a service moves on to the next organization (i.e. made available for the user for consumption). The companies need to decide on...

Types of Distribution Channels

Distribution is amongst the four other known aspects of marketing. A distribution business is the middleman between the manufacturer and the retailer or (usually) in commercial or industrial, the business customer. After being manufactured by a supplier/factory, a...
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