Target Market

Target market can be defined as a group of people a business wants to serve in a better way. Target market consists of the people who are aimed by a business to be focused for their marketing efforts and promotion of the product. It plays an important role in...

Sustainable Competitive Advantage

Competitive advantage is a term that is related towards any business in gaining an edge over other rivals or competitors. Sustainable competitive advantage is thus known as an essential term that deals with the competition with the rivals or competitors in order to...

Core Competency

Core competency is a way that makes any business to be closer to its customers, works or employees. It aims to gain 2 targets: i.    Various products & markets can be leveraged ii.    Not easy to copy Any core competency can take different directions it can be...

Apple Marketing Mix

The Company originated by cooperation and understanding of Steve Wozniak and Steve Jobs is none other than Apple, Inc. wide range of variety is available that can easily change your lives and can add touch of latest technologies. Marketing mix of Apple Inc is...

Marketing Mix – 7P’s of Marketing

An important term used by Neil Borden in 1953 in order to enhance the concept of marketing and to gain maximum outcome is none other than “Marketing Mix”. In marketing textbooks, you all must be aware from the concept of four P’s. Four P’s are...

Fundamentals of Marketing

What is marketing? This important question clicks in our minds while observing any advertisement. Marketing is actually a way that leads towards affection, attraction and appeal us to buy that particular product. Basis of marketing lies in the core strategies and...
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