Mission Statement

Mission statement is a short or long statement written by stakeholders to make clear the reason and purpose of organization. Some organization thinks that developing mission statement is waste of time and money but unfortunately this is not the case. Today many...

Needs,wants and Demands

Needs,wants and demands are the basic and core concept of marketing. It is essential that marketers understand and grasp concept in order to offer the right products and services to the customers. What are Needs? Needs are the basic requirements of human...

Experience Curve Effects

Experience curve was first noticed by Bruce Henderson in 1960 at BCG (Boston Consulting group). This is a curve which is actually experiences when the unit cost declines due to an increment in the production volume. This is actually done due to increased knowledge or...

New Product Development

New product development is related to all those activities involved in making a new product. It comprises of many steps, namely idea generation, designing a product along with its packaging, its making and production accompanied with important activities like market...

Value Migration

Value migration is a term that is used to shift the value creating forces. In marketing, value migration is a useful as well as an essential area that needs clear focus. Actually, value migrates from the outer business models and frameworks towards the business...
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