BCG Matrix for Coca-Cola

The Boston Consulting Group (BCG) Matrix is used in analyzing the various products being sold by manufacturers. The market share, potential for growth and annual sales are taken into consideration. Coca-Cola is a multinational company that has been operating for over...

Fertilizer Industry PEST Analysis

The fertilizer industry PEST analysis give analysis of external factors; Political, Legal, Economical and Technological. Each factor could has positive and negative impact on the industry. Thus, it’s important for the companies operating within this industry should...

PESTEL Analysis of Apple Inc.

Apple is among the fastest growing company that has made itself a recognizable consumer name for electronics and gadgets. Investors have always looked forward for investing in Apple due to its strong revenue and high return on investment. Started operating as a...

SWOT Analysis of Coach, Inc

COACH is the US based leading leather Goods Company, which is involved in the production of handbags for women, luggage, wallets, briefcases, watches, briefcases, footwear and many products for both men and women. This fashion brand has also introduced some luxury...

Five Principles of Enlightened Marketing

What is Enlightened Marketing ? The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the...

Competitor-Centered Company

Whether a company is a market leader, challenger, follower or niche, it has to closely keep an eye on its competitors and what competitive strategy they follow. A company should keep adapting its strategy according to the fast challenging technology oriented...
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