Global Pricing Issues

Price is a part of the marketing mix; the price is what the consumer pays. It includes direct and indirect costs as well as opportunity costs. How do you set monetary prices? There are basically two ways. I call these cost-based pricing and value-based pricing....

Modes of Entry into International Markets

Mode of entry in to an international market refers to a channel through which an organization excels while gaining fame and name recognition in the international market. The chances are many, however the research is endless, but once you drive it in a specific...
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