SWOT Analysis of Rio Tinto

RIO Tinto Group is a British International Mining and Metal Corporation. It is head quartered in Westminster, London, and city of United Kingdom with an administration office operating in Melbourne, Australia. In 1873 the company was established when a group of share...

International Marketing Culture

International marketing culture, defines the atmosphere and the concepts in which the business expands and thrives. However a thumb rule for any company is that it can have one of the following five types of orientations towards international markets: 1.The Production...

International Marketing Research

International marketing research is the formal study of specific situations that a business may encounter, or go through while undertaking a venture to explore foreign markets. Managers often fail in to understand the appropriate issues or the core problems and hence...

Global Product Planning

In International marketing, ‘global product planning’ is a term which is used to describe the complete process of bringing a new product or service to a new market. There two parallel paths involved in the global product planning process: one involves the idea...

International Marketing Strategies

International marketing is simply, the fostering of all marketing techniques in to any foreign country i.e. in broader terms, all the activities of an organization that moves the goods from the company to the consumers of more than one nation, refers to international...
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