Marketing Mixx

Posted on Friday, 8th October 2010 by kasi|480 views

International marketing culture, defines the atmosphere and the concepts in which the business expands and thrives. However a thumb rule for any company is that it can have one of the following five types of orientations towards international markets: 1.The Production Concept This concept is the oldest concepts in business. It focuses on, that the [...]

Tags: international market cultures, international marketing articles, international marketing culture, marketing culture, societal marketing concept, the marketing concept, the product concept, the production concept, the selling concept, types of customer needs
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Posted on Friday, 8th October 2010 by kasi|603 views

International marketing research is the formal study of specific situations that a business may encounter, or go through while undertaking a venture to explore foreign markets. Managers often fail in to understand the appropriate issues or the core problems and hence end up making right decisions for wrong problems. Since international markets are often foreign [...]

Tags: international market research objectives, international marketing research, primary data, primary data collection plan, research for international markets, secondary data, types of research
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Posted on Wednesday, 6th October 2010 by kasi|1,096 views

In International marketing, ‘global product planning’ is a term which is used to describe the complete process of bringing a new product or service to a new market. There two parallel paths involved in the global product planning process: one involves the idea generation, product design, and detailed engineering and the other involves market research [...]

Tags: categories of new product, global marketing planning, global product planning, international product planning, product planning process
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Posted on Wednesday, 6th October 2010 by kasi|875 views

International marketing is simply, the fostering of all marketing techniques in to any foreign country i.e. in broader terms, all the activities of an organization that moves the goods from the company to the consumers of more than one nation, refers to international marketing. The increasing challenges faced by the companies due to the international [...]

Tags: internationa strategic alliances, international marketing strategies, international pricing, positioning, pricing, research, selecting entry modes, strategies for international markets
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Posted on Monday, 4th October 2010 by kasi|1,751 views

An international marketer needs to get informed about the foreign countries’ environments that may or will affect the business in any ways, positively or negatively. Some of the key aspects of a foreign market environment that may affect international marketer’s business are:- • Political Context: National leaders and governments, ideologies of the foreign political institutions [...]

Tags: economic factors of international markets, international marketing, international markets enviroments, legal aspects of international markets, political risk in international markets
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Posted on Tuesday, 28th September 2010 by kasi|1,252 views

Price is a part of the marketing mix; the price is what the consumer pays. It includes direct and indirect costs as well as opportunity costs. How do you set monetary prices? There are basically two ways. I call these cost-based pricing and value-based pricing. Cost-pricing is based on the total of all costs associated [...]

Tags: factors affecting the price, global price, global price issues, international price, international pricing
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Posted on Tuesday, 28th September 2010 by kasi|1,664 views

A society can be defined on a variety of parameters, regional, linguistic, ethnic, religious etc. Nation is a more useful definition of a society for international marketing perspective due to the following reasons; • Business employs, sells to, buys from, is regulated by and is owned by people • Human differences give rise to different [...]

Tags: Corporate emphasis, cross cultural issues, Cultural Events, Language as a Culture, Material Culture & Marketing
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Posted on Monday, 16th August 2010 by kasi|2,807 views

Mode of entry in to an international market refers to a channel through which an organization excels while gaining fame and name recognition in the international market. The chances are many, however the research is endless, but once you drive it in a specific direction, integrating all the necessary elements into it, the success is [...]

Tags: direct ivestment, entry modes international markets, exporting, franchising, international market, international marketing articles, international markets, international modes of entry, join venture, licensing, marketing articles, mode of entry
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