Consumer Attitude Formation and Change

The way a consumer feel about the brand reflects his attitude towards that brand. Attitude describes the way the consumer process information encompassing both cognition and emotions that ultimately affect the buying decision. It basically represents the summarize...

Consumer Perception

“The world is as you perceive it” we all would have come across this phrase. Perception is way that one selects, organizes and interprets the stimuli into meaningful and coherent picture of the world (Schiffman Kanuk). It is attaining awareness of sensory information...
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