Consumer learning Theories

When a consumer go through his life using a product or service accumulates his experience with that brand. These experiences have an important impact on what a consumer have learned or remembered which will determine his future action. He will may make a repeat...

Segmentation and Consumer Profile

People in this world live with different background, interests, needs, personalities, culture etc.  Can a single product satisfy everyone needs and desire? Does this represent a problem for a marketer? The answer to this question is no. diversity doesn’t portray...

Consumer Attitude Formation and Change

The way a consumer feel about the brand reflects his attitude towards that brand. Attitude describes the way the consumer process information encompassing both cognition and emotions that ultimately affect the buying decision. It basically represents the summarize...

Consumer Perception

“The world is as you perceive it” we all would have come across this phrase. Perception is way that one selects, organizes and interprets the stimuli into meaningful and coherent picture of the world (Schiffman Kanuk). It is attaining awareness of sensory information...
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