Marketing Mixx

Posted on Saturday, 27th November 2010 by kasi|1,803 views

Any person who enjoys the goods and services generated or produced by any organization is known as a consumer. When a person consumes any good and service according to hi/her personal need or demand then he is the one who is sharing the activities generated by any company. Consuming according to ones need and demand [...]

Tags: consumer, consumer defination, consumer in marketing, define consumer, what is consumer, who is consumer
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Posted on Thursday, 21st October 2010 by kasi|969 views

One of the stances in the behavior of a consumer can be determined through the culture he belongs to. Culture encompasses many things from the religious belief, moral values, food, art, music etc. Therefore it is difficult to limit the boundaries of its spectrum. In marketing context it is defined as sum total of learned [...]

Tags: consumers and culture, Core Cultural Values, culture and consumers, Divestment ritual, Individualism versus collectivism, Material Comfort, Possession rituals
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Posted on Thursday, 21st October 2010 by kasi|2,195 views

Social values are driven by its customs ands values. Culture outlines the general behavior of the consumers’ living into, as it provides with the common rituals that members of that society follow. But in a given culture the practice of these values differ depending upon the belonging of a particular social class. In may be [...]

Tags: consumer behavior, consumer behavior and social class, consumer behavior articles, middle class.lower and under class, segementing social economic class, social class, social class and consumer behavior, upper class
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Posted on Sunday, 17th October 2010 by kasi|1,064 views

Consumers don’t operate in isolation; they interact with other individuals on daily basis. These interactions influence each other in many ways. Interpersonal influence is referred to the change in one’s behavior due to other’s feelings, thoughts that are communicated, to them through different sources. As the action follows beliefs and formation of belief is a [...]

Tags: consumer behavior, consumer behavior and interpersonal skills, consumer behavior articles, consumer behavior topics for mba, interpersonal influence, interpersonal influence and consumer behavior, tools of influence
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Posted on Sunday, 17th October 2010 by kasi|1,726 views

We all make decisions. In context of marketing, decisions can be regarding whether to make a purchase or not, which brand to be choose from the pool, which retail outlet to go to shop from, who will from the family will decide etc. All these questions are faced by the consumer but one may not [...]

Tags: consumer behavior topics for mba, consumer decision making, decsion making of consumer, levels of decision making, mba articles for consumer behavior, mba consumer behavior
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Posted on Sunday, 17th October 2010 by kasi|4,436 views

Impulse buying is a phenomenon that is widely recognized in the Western part of the world. It is defined as “any purchase which a shopper makes but has not planned in advance” (Wikipedia.com). But recently the researchers have extended the definition and included emotional element to this definition. And redefine it as “when a consumer [...]

Tags: classification of impluse buying, consumer impluse buying behavior, impulse buying behavior
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Posted on Sunday, 17th October 2010 by kasi|2,407 views

Why do people shop? How a consumer does assess his/her needs? What motivates them to choose a particular product over other? These questions are essence of marketing concepts, key for a given company to be successful, profitable and market leader. When a consumer engages in a trade (i.e. exchange a product/service for the money), it [...]

Tags: consumer motivation, consumer motivation theories, maslow's hierarchy of needs, motivation consumer, motivation of consumer, theories of consumer motivation
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Posted on Sunday, 17th October 2010 by kasi|2,613 views

When a consumer go through his life using a product or service accumulates his experience with that brand. These experiences have an important impact on what a consumer have learned or remembered which will determine his future action. He will may make a repeat purchase or avoid and substitute depends upon what he has learned [...]

Tags: Assessment of Consumer Learning, Behavioral Approach, Cognitive Approach, consumer learning, consumer learning approaches, consumer learning process, consumer learning theories, learning theories
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Posted on Saturday, 16th October 2010 by kasi|905 views

People in this world live with different background, interests, needs, personalities, culture etc.  Can a single product satisfy everyone needs and desire? Does this represent a problem for a marketer? The answer to this question is no. diversity doesn’t portray problem but rather it serves as a pool of opportunities and give rise to market [...]

Tags: consumer behavior articles, consumer profile, consumer profile and market segementation, consumer profile defination, segmentation, segmentation and consumer profile
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Posted on Saturday, 16th October 2010 by kasi|2,756 views

The way a consumer feel about the brand reflects his attitude towards that brand. Attitude describes the way the consumer process information encompassing both cognition and emotions that ultimately affect the buying decision. It basically represents the summarize evaluation about an object, in the context of marketing it is towards a brand/product/service. There is general [...]

Tags: Consumer Attitude, consumer attitude change, Consumer Attitude Factors, Consumer Attitude Factors and formation, Consumer Attitude FactorsConsumer Attitude Factors and change, consumer attitude formation
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