Promotion Mix Strategies

What Is Promotion Mix Strategies? Promotion of products for an organization and marketing communicators is the hard-core, logical and expensive job to carry out. Marketer can select from two potential promotion mix strategies. They are PUSH PROMOTION and another one...

Direct Response Marketing

Advertising – the definition can be broken into 6 segments; 1. It is one of the paid forms of communication. 2. The sponsor is identified 3. Most advertising nourishes the purpose of “persuade through recall” i.e. influence consumer to do. Something though in some...

Advertising & Marketing Mix

The term marketing mix was initially used by Neil Borden in 1953, while addressing in American Marketing Association. He conglomerated a bunch of ideas altogether naming it as “marketing mix” and later in 1960 Jerome McCarthy proposed further classification of the...

Role of Advertising in Society

Advertising is paid publicity. It is a commercial message that offers a product or a service for sale. It is controlled and paid for, by the initiator, at the rates set by the medium used. Advertising may appear in any of the standard medium, such as newspaper,...

Media Strategy

Media strategy refers to the setting and allocation of advertising budgets. Logic would suggest that there are more factors that argue for differences across countries than for similarities. Ad budgets would be likely similar across countries if purchase cycles for...

Interactive, Direct Mail & Out of Home Media

Advertising has many advantages and strengths (reaching mass audiences, creating awareness, building preference etc.) but that the same time; it has got some major weaknesses too, (targeting individual consumers, making them believe a message, and pushing them to...
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