Burger King Marketing Plan

Marketing plan of Burger King outlines its overall marketing efforts. EXECUTIVE SUMMARY The world’s one of the leading hamburger chain was founded in 1953.The company have been operating in over 70 countries and 90% are privately owned franchises.This executive...

Marketing Plan of BMW

The marketing plan has been made to understand the efforts of the BMW Company as how their brand has been ingrained in the minds of its customers.   Executive Summary In 1913, a company named Bayeriche Motoren Werk (BMW) was established in Germany who used to...

Five Principles of Enlightened Marketing

What is Enlightened Marketing ? The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the...

Competitor-Centered Company

Whether a company is a market leader, challenger, follower or niche, it has to closely keep an eye on its competitors and what competitive strategy they follow. A company should keep adapting its strategy according to the fast challenging technology oriented...

Independent Off-Price Retailer

An independent off-price retailer is one that engages in selling of goods at a less than standard whole sale prices. The retailers’ work independently and often runs the business as an entrepreneur or as part of a larger organization. Their main area of expertise lies...
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