Complex Buying Behavior

A complex buying behavior is a type of buying decision behavior where consumers are fully involved in the complex process when they are completely concerned about purchasing a product and make out a significant difference amongst the brands. The high involvements of...

7P’s Boom and Bitner

The 7P’s are considered as a tool for marketing strategy by Boom and Bitner which is also called as extended marketing mix. This strategy increases the number of control variable form four to seven, which is an extension with three P’s in the existing marketing mix...

SWOT Analysis of ENI

One of the known company from Oil and gas industry is ENI. It is an Italy based international company. ENI is operating in almost 79 countries worldwide. It is head quartered in Italy’s city Rome and almost 79000 workers are working under its applied rules. Since July...

SWOT Analysis of Gazprom

Gazprom is Open Joint Stock Company is one of the major mining of natural resources and leading companies of the world. It is headquartered in the area of Cheryomushki, Moscow and South-Western Administrative Okrug. This company’s name came out of Russian Gazovaya...

SWOT Analysis of Nintendo

Nintendo was established in 1989 and it is a foundation of Japanese company.  Its beginning idea was to make handmade cards known as hanaufda. After an unsuccessful effort, they decided to change the direction of the company and they got achievement in the interactive...
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