The Purchasing Organizations

Purchasing organizations are responsible for all the purchasing activities from giving quotations or ordering supplies to the delivery of the order. Purchasing organizations negotiate with the vendors and suppliers and follow the strategies to get maximum discounts...

Modes of Entry into International Markets

Mode of entry in to an international market refers to a channel through which an organization excels while gaining fame and name recognition in the international market. The chances are many, however the research is endless, but once you drive it in a specific...

Types of Advertising

The field of advertising management is made up of a system of interacting organizations and institutions, all of which play a role in the advertising process. At the core of this system are advertisers, the organizations that provide the financial resources that...

Sales Promotions

Sales promotions are of two broad types; consumer promotions such as coupons, sampling, premiums, sweepstakes, low-cost financing deals, and rebates; and trade promotions such as slotting allowances, allowances for featuring the product in retail advertising, display...

Public Relations

Because consumers are exposed to so much advertising these days, they often try hard to avoid it – and are very skeptical of it when they do get exposed to it. To reach these  hard-to-reach consumers and to convey messages to them in a manner that is more credible...
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