Interactive, Direct Mail & Out of Home Media

Advertising has many advantages and strengths (reaching mass audiences, creating awareness, building preference etc.) but that the same time; it has got some major weaknesses too, (targeting individual consumers, making them believe a message, and pushing them to...

Types of Distribution Channels

Distribution is amongst the four other known aspects of marketing. A distribution business is the middleman between the manufacturer and the retailer or (usually) in commercial or industrial, the business customer. After being manufactured by a supplier/factory, a...

Integrated Marketing Communication

Despite of the increasing use of the term “integrated marketing communications” by both, the practitioners and the academics in recent years, there is little agreement on what term actually means. According to a recent view, at least two related ideas are involved:-...

Managing Advertising Decisions

Advertising is defined as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The 5 M’s of Advertising The 5 M’s are basically the different important decisions that are to be taken while designing the...

Organizational Buying Process

The organization’s buying process is a process in which the organizations recognize the need of a product or service and search for the best available brand or supplier among all the alternatives. Understanding the organization’s buying process is now given immense...
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