Satisfaction and Brand Loyalty

Brand Loyalty Brand loyalty is basically when an organization effectively markets their brand so as to make it leave a favorable impression on their customers; so that previous customers can maintain loyalty towards the brand, so that new customers may decide to try...

Qualitative VS Quantitative Research

1. Qualitative Research • To acknowledge partner degree comprehension of fundamental reasons and inspirations • To supply experiences into the setting of a tangle, creating ideas and/or speculations for later quantitative examination • To reveal predominating patterns...

Consumer Complaint Behavior

Consumer complaint behavior can take place in a variety of forms. While it is usually because a customer may be dissatisfied over the quality of the product sold or the service that is being offered, more often than not there may be other reasons as to why the...

Marketing Plan of Emirates Airline

It was all started in 1985.  The time was the inaugural flight of what was destined to become the Middle East’s biggest Airline i.e. Emirates. The airline is a subsidiary of Emirates Group which is completely owned by the Government of Dubai. It is known to be...

Marketing Plan of Colgate-Palmolive

The Marketing plan of Colgate aims to address all the important areas that carefully identifies and elaborates as how the company has evolved as a brand and differentiates its product line all across the globe. The Colgate Palmolive Company, which is headquartered in...
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