Potential market targeting, after the market segmentation is included within the ‘marketing strategy’, where the segmentation focuses on the best identification of the potential market by dividing the market in terms of distinct behaviors, needs, characteristics etc,...


Positioning can be defined as a foundation upon which all other marketing mix decisions are built. Moreover, it involves a decision to emphasize or highlight certain aspects of a brand, so positioning is not what you do to the product, but is how you influence the...
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