Brand Equity of HTC

With its headquarters in Taiwan, HTC Corporation was founded in 1997 as computer electronics company. HTC has a long history where it achieved many milestones along the way to the position where it is at today. In 2007, HTC Corporation launched first touch-centric...

Brand Equity of Hewlett Packard(HP)

Hewlett Packard (HP) is an American multinational information technology company which deals with providing hardware and software solutions to small and large businesses. Other than that it also deals with business to consumer marketing by manufacturing and selling of...

Brand Equity of Horlicks

Developed in 1873, Horlicks is a malted milk founded by James and William Horlick as food for infants. It was the first malted milk to be patented. Later, they started advertising it as food for travelers and aged people as well and since it was high calorie food...

Brand Equity of Honda Motors

Founded in 1948, Honda Motor Company, Ltd is a Japanese public multinational corporation which is known around the world for manufacturing of automobiles, aircrafts, motorcycles and power equipment. After a few years of only operating gin Japan, Honda decided to...

Brand Equity of Hindustan Unilever (HUL)

Hindustan Unilever Limited is an Indian consumer goods company with its headquarters located in Mumbai. It comes under the banner of the world renowned company called Unilever. Unilever changed its name to Hindustan Unilever, considering the nationalism that was...
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