Marketing Plan

Marketing plan is a plan for a product or service, a brand, or a product line. It can cover a whole year (referred to as an annual marketing plan), or it may cover up to 5 years. A marketing plan is an essential integral part of an overall business plan. In general...

Distribution Strategies

Distribution or ‘place’ is one of the four known Ps of the marketing mix – refers to activities of organization through which the product or a service moves on to the next organization (i.e. made available for the user for consumption). The companies need to decide on...

Role of Advertising in Society

Advertising is paid publicity. It is a commercial message that offers a product or a service for sale. It is controlled and paid for, by the initiator, at the rates set by the medium used. Advertising may appear in any of the standard medium, such as newspaper,...

Relationship Marketing

This kind of marketing is based on the concept of marketing which come out from the direct response marketing campaigns that are heavily in favor of the customer that he would be retained and will be satisfied at the same place. They watch it as marketing efforts and...
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