Market Share

In strategic management, market share refers to a proportion or a percentage of the total market that is available. The total market segment that is available is term as the market share. This total available market segment or the market is thus, serviced and catered...

Market Segmentation

Market segmentation a term heavily weighted and used in marketing, is the division of the people into groups on the basis of the common characteristics they possess and share which ultimately leads to common interests and demand for product and services. Types of...

Target Market

Target market can be defined as a group of people a business wants to serve in a better way. Target market consists of the people who are aimed by a business to be focused for their marketing efforts and promotion of the product. It plays an important role in...

Sustainable Competitive Advantage

Competitive advantage is a term that is related towards any business in gaining an edge over other rivals or competitors. Sustainable competitive advantage is thus known as an essential term that deals with the competition with the rivals or competitors in order to...

Core Competency

Core competency is a way that makes any business to be closer to its customers, works or employees. It aims to gain 2 targets: i.    Various products & markets can be leveraged ii.    Not easy to copy Any core competency can take different directions it can be...
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