Product Differentiation

Product differentiation is defined to be a process in which it is tried to build the product’s unique and attractive features and easily distinguishable image in the eyes of its target market. Product differentiation can be the reason for both increasing the profit...

Product Management

Managing products in order to make them effective for the users is an essential part of the product management. Product management is something that involves the organizational lifecycle within an organization in order to make the final product effective and...

What is Customer?

Customer, also known as a purchaser, buyer or a client is a person who is currently using any product or service of any firm or organization. In other words, a person who is referred to a current buyer, purchaser or a client who buys product from any vendor, seller or...

Market Share

In strategic management, market share refers to a proportion or a percentage of the total market that is available. The total market segment that is available is term as the market share. This total available market segment or the market is thus, serviced and catered...

Market Segmentation

Market segmentation a term heavily weighted and used in marketing, is the division of the people into groups on the basis of the common characteristics they possess and share which ultimately leads to common interests and demand for product and services. Types of...
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