International Marketing Research

International marketing research is the formal study of specific situations that a business may encounter, or go through while undertaking a venture to explore foreign markets. Managers often fail in to understand the appropriate issues or the core problems and hence...

Global Product Planning

In International marketing, ‘global product planning’ is a term which is used to describe the complete process of bringing a new product or service to a new market. There two parallel paths involved in the global product planning process: one involves the idea...

Advertising & Marketing Mix

The term marketing mix was initially used by Neil Borden in 1953, while addressing in American Marketing Association. He conglomerated a bunch of ideas altogether naming it as “marketing mix” and later in 1960 Jerome McCarthy proposed further classification of the...

International Marketing Strategies

International marketing is simply, the fostering of all marketing techniques in to any foreign country i.e. in broader terms, all the activities of an organization that moves the goods from the company to the consumers of more than one nation, refers to international...

Marketing Plan

Marketing plan is a plan for a product or service, a brand, or a product line. It can cover a whole year (referred to as an annual marketing plan), or it may cover up to 5 years. A marketing plan is an essential integral part of an overall business plan. In general...
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